Apple’s Marketing Strategy Essay - 275 Words

Review of Apple's Marketing Strategy and its Effectiveness (Essay Sample) Content: A Review of Appleà ¢Ã¢â€š ¬s Marketing Strategy and its EffectivenessName:Registration Number:Month:Year:Words:Table of Contents TOC \o "1-3" \h \z \u Project objectives and overall research approach PAGEREF _Toc417330350 \h 3Justification for choosing the Topic PAGEREF _Toc417330351 \h 3Justification for Choosing the Organization PAGEREF _Toc417330352 \h 3Objectives PAGEREF _Toc417330353 \h 4Research Questions PAGEREF _Toc417330354 \h 5Hypothesis PAGEREF _Toc417330355 \h 5Research Approach PAGEREF _Toc417330356 \h 5Information gathering and accounting / business techniques PAGEREF _Toc417330357 \h 6Sources of Information PAGEREF _Toc417330358 \h 6Data Collection Methods PAGEREF _Toc417330359 \h 7Limitations of Gathering Data PAGEREF _Toc417330360 \h 7Inappropriateness of Data PAGEREF _Toc417330361 \h 7Outdated Information PAGEREF _Toc417330362 \h 8Ethical Issues PAGEREF _Toc417330363 \h 9Solutions for the Ethical Issues PAGEREF _Toc417330364 \h 9Techniques and Model s used PAGEREF _Toc417330365 \h 10Limitations PAGEREF _Toc417330366 \h 12Results, analysis, conclusions and recommendations PAGEREF _Toc417330367 \h 13Description of Research Findings and Limitations PAGEREF _Toc417330368 \h 13Limitations PAGEREF _Toc417330369 \h 15Findings PAGEREF _Toc417330370 \h 16Exclusivity Technique PAGEREF _Toc417330371 \h 16The Limited Supply Strategy PAGEREF _Toc417330372 \h 18Analysis and Evaluation PAGEREF _Toc417330373 \h 24Conclusions PAGEREF _Toc417330374 \h 26Recommendations PAGEREF _Toc417330375 \h 27Meeting Research Objectives and Answering Study Questions PAGEREF _Toc417330376 \h 27References PAGEREF _Toc417330377 \h 28Appendices PAGEREF _Toc417330378 \h 32Appendix 1 PAGEREF _Toc417330379 \h 32Appendix 2 PAGEREF _Toc417330380 \h 33Project objectives and overall research approachJustification for choosing the TopicMarketing strategy is an important topic in todayà ¢Ã¢â€š ¬s business. One reason for this is globalization of business in many sectors. Globalization has increased competition in most parts of the world and has placed a bigger marketing burden on companies (Grosse 2003). Firms must improve their marketing strategies in order to reach a wider audience. This entails the increase of resources and efforts towards marketing (Anastasia 2005). Enhanced technology also raises the bar for marketing strategists, and every business tries to use the latest forms possible. In order for any company to succeed on the global platform, it must have a sound marketing strategy. It must understand its clients on a global platform as well as the many competitors that come with a bigger market platform.Focusing this paper on marketing strategies helps provide more research on an important topic, which will be of significant assistance for globalized companies. Competition is stiff on the global platform, and companies must learn marketing mix strategies in order for them to survive. Moreover, the global platform is highly varied with di fferent countries or regions having their own tastes and preferences (Grosse 2003). Companies must understand the various markets all over the world and try to position their products accordingly. Moreover, businesses must also know their competition in the global scene, and how best to counter it through strategic marketing. It is for this reason that this research focuses on marketing strategy and its effectiveness.Justification for Choosing the OrganizationApple is one of the largest technology companies in the world today, so it is a major global player (IDC 2015). This means that it has to access a large market with strong competitors who have a lot of capital and a good brand name, like Samsung (See Figure 1 below). Apple has been increasing its market share over the years due to its perfect marketing strategy and product adoption plans. The firmà ¢Ã¢â€š ¬s marketing strategy has made it possible for Apple to become a global brand over the recent past, especially through its iPhone series. Apple introduces new products to the market on a frequent basis, and the success of its new iPhones makes it ideal to study the firmà ¢Ã¢â€š ¬s marketing strategies. It is only through perfect marketing strategies that a company is capable of increasing sales on a global platform (Imam, Zadeh Dubey 2011).(Figure SEQ Figure \* ARABIC 1: Company Brand values; source: Thomas 2011; adopted by researcher, 2015)Apple Inc. has been able to take up many markets due to its marketing strategy. For instance, the firm was able to sell more iPhones in the United States of America, than any other Smartphone seller in the world (Lunden 2015). It has also improved its sales on the global platform, and has become a force in the Smartphone sector. There are high chances that Apple could become a leading Smartphone manufacturer in the world later on. Such an eventuality is a good sign that Appleà ¢Ã¢â€š ¬s marketing strategies are effective to a significant extent. It is for this re ason that Apple became an ideal organization for discussion in this paper.ObjectivesThe major objective of this paper is to determine the marketing strategy used by Apple and its effectiveness. In addition to this objective, the following are the specific aims of this paper: * To establish the various marketing mix options adopted by Apple Inc * To determine the effectiveness of each marketing option used by Apple * To evaluate the iPhonesà ¢Ã¢â€š ¬ market performance against Samsungà ¢Ã¢â€š ¬s Galaxy series * To prove that marketing strategies improve market performance for productsResearch QuestionsThe following four research questions are expected to be addressed in this paper: 1 What is the marketing strategy used by Apple Inc.? 2 Is the marketing strategy effective enough? 3 How do Appleà ¢Ã¢â€š ¬s iPhone series perform against Samsungà ¢Ã¢â€š ¬s Galaxy series? 4 Do marketing strategies improve market performanceHypothesisIf a company applies a marketing strategy to introdu ce its products to potential customers, there are high chances of increasing unit sales.Research ApproachThis research will be a mixture of quantitative as well as qualitative research. Quantitative research will be based on measurable data such as the number of items sold and profits made, in monetary value as well as percentages. As its name suggests, quantitative research is based on quantifiable data (Alzheimer Europe 2009). This study will rely on such data to express the gains and losses made by the organization depending on its marketing strategies. The research will focus on the objectives as well as questions to get to the desired conclusion and provide recommendations, as well. In addition, all the information collected in the subsequent sections, will be connected with the research hypothesis. This paper will aim at establishing whether the hypothesis stands or not. In any case the hypothesis stands then the main objective of this research would have been achieved.The stu dy also uses qualitative research as another approach, which will be in combination with quantitative research. Qualitative research is based on qualitative data, which is majorly descriptive (Alzheimer Europe 2009). A pragmatic approach to research enhances findings and reliability of a given research paper. The study gets to test its hypothesis based on a comprehensive research method. A pragmatic research approach will increase this paperà ¢Ã¢â€š ¬s argument and make it possible to meet all of its objectives.It is also worth noting that this paper will not use a primary survey, but secondary research approach. The latter usually relies upon work carried out by other researchers. It is reliable enough as it focuses on different research topics and papers, to draw arguments from a wide selection (Smith 2008). This method will make the paper flexible enough and enhance its ability to meet its objectives as well as test its hypothesis. Furthermore, due to lack of enough time to carr y out a primary survey, secondary research becomes the ideal option. It will be possible to carry out a research on the project topic within a short period, and come out with the right conclusions and recommendations. All literature works used in this study are appreciated through correct referencing to enhance the quality of this study.Information gathering and accounting / business techniquesSources of InformationThis paper uses sources of information from company websites, literature works such as books and journals, and other important and credible online materials. The books and journals contain important academic information while the company websites provide direct information on certain facts regarding Apple Inc. As it is a secondary research, only secondary data will be used for findings. The use of a broad range of sources will enhance this studyà ¢Ã¢â€š ¬s credibility, by providing enough foundation for arguments on a wide range of factors. All te information acquired fr om different sources shall be well-referenced to avoid plagiarism and give this study credibility.Data Collection MethodsAs this is a secondary survey, it will be based on secondary data, which has been collected for another purpose (Parab 2013). Secondary data collection involves getting information from online sources such as books, journals and websites. Information will include statistical data and reports from the stated sources. The reason for using secondary data collection methods is majorly for the sake of saving time and costs that would have been taken to carry out a primary survey. After all, there are many sources of secondary information that are related to this researchà ¢Ã¢â€š ¬s aims.The secondary data is usually reused, but in a different way from the initially intended aim (Parab 2013). Internal sources used in this study will be based o...

Music Is A Product Of Human Intention And Perception Essay

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William Shakespeare s The Merchant Of Venice - 2059 Words

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Roberto Baggio Essay Example For Students

Roberto Baggio Essay Roberto Baggio was born on February 18, 1967 to his mother Matilde and his father Fiorindo, in the small Italian town of Caldogno which is located north of the city of Vicenza. His brothers and sisters are Gianna, Walter, Carla, Giorgio, Anna Maria, Nadia, and Eddy. Roberto had much freedom as a child. His father often took him to a soccer field where he stayed until late evening. Robertos passion for soccer was evident. Roberto started his soccer career in his home town of Caldogno, at the age of nine. His first coach, Gian Pero Zenere, saw for the first time the greatness in Roberto. He had become a star. A scout named Antonio Mora persuaded Roberto to play for Vicenza, then a club in the serie C1 league. The fee was $500. The first season the coach of Vicenza was Cade, and he started the 15 year old Roberto in one C1 game. The next season, new Vicenza coach, Bruno Giorgi, used young Roberto in six league matches and he got one goal, the first professional goal of his career. On the 15th of February 1984 Roberto was called to make his first under 16 national game. On the ninth of January Roberto played his first national juniors game. On the third day in May of 1985 Vicenza sold Roberto to Fiorentina of the serie A. The world famous ponytail was first seen on the pitch in 1987. The following year Roberto really got noticed. With such a great year, he was called up in November 1988 for his first international match. At the end of the season Roberto married Andreina, his long time girlfriend, in their hometown of Caldogno. At the end of the season, Fiorentina sold Roberto to rivals Juventus of Turin for a then record fee of 17 million dollars. Before Roberto made his first appearance for Juve, he was called to play for the Italian national team in world cup 90 in Italy. Roberto had a great first year in Juventus where he played in 33 matches in the 1990- 91 serie. In that same year his wife gave birth to their first child, Valentina, on December 2 1990. 1992-93 was Robertos best year. He also lead Juventus to the UEFA Cup in that year. It was Robertos first major trophy. He continued his great play the next season, 1993-94, when he got his one hundredth serie A goal vs Genoa in October. Roberto was awarded the Golden Ball trophy as Europes best player, and the sports writers voted Roberto Best Player in the World. His wife Andreina gave birth to their second child Mattia, in June 1994. Then it was off to USA 94, and Roberto lead the team that was built around him, the Azzurri, right to the finals of the World Cup, with goal after important goal for Italy. On July sixth 1995 Roberto left Juventus for an even bigger club, Milan. Roberto was on his second consecutive serie A championship winning team. On July 18 1997, Roberto signed with Bologna F. C. of the serie A. With the ponytail gone and new hope after a great international goal vs Poland. in April of 97 Roberto and his fans were expecting a great 1997-98 season culminating with a World Cup victory in France 98. Unfortunately his team lost in the semi- finals against the home team, France. Roberto is still considered one of the best in the world and it is predicted he will get another chance for the world cup.

How to Find the Best Martian in Class Essay Assessment Samples

How to Find the Best Martian in Class Essay Assessment SamplesThere are many times when a high school student would have to write a great article for the Martian in Class essay assessment. The essay is an assessment that one has to submit for different grades. If one's grade is good, then the teacher will be impressed and will award him with more privileges and possibly even money.But there are many students who fail in their assignments because they lack the capacity to write a great essay. If you are having a hard time to write a Martian in Class essay assessment, then it is advisable to consult an experienced writer who can help you with the solution. There are several ways where you can do this, but if you are not interested, you can simply browse through the Internet and search for the best essay samples.At times, if you are not successful in composing an appropriate student essay assessment, then you may simply sit down and ponder over it. For a period of time, you may think bu t never find a solution. However, when the problem begins to bother you, then it is best that you search for help from your school counselor or a teacher who can recommend you a great teacher who can teach you how to write an appropriate essay.If you want to learn how to write a great essay that is not so bad but are difficult to get, then you must make sure that you are getting the right writer for your essay. You should make sure that you are choosing a writer who has enough experience in composing and submitting a great essay assessment.Another thing that you should consider is that before you choose your writer, you need to make sure that you prepare a lesson plan for him or her. You may need to write a few lessons, then you need to ask the writer to perform all of the activities while you are busy. Once you have selected a great teacher who can help you with the Martian in Class essay assessment, you will have to perform your tasks as instructed by the teacher.One last thing th at you need to keep in mind is that you should not get frustrated over a problem. It is important to know what is required from you in writing the Martian in Class essay assessment. After all, if you are unable to write a great essay, then you will not be able to get the assistance of the great teacher who can help you get your assignment done properly.So, if you think that you cannot write a Martian in Class essay assessment, then don't fret. There are plenty of sample essays that you can choose from the Internet and with the help of the great teacher you will be able to compose a great and insightful essay.

The Fundamentals of Write My Term Paper That You Can Benefit From Starting Today

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Law School Admission Essay Examples

Law School Admission Essay ExamplesBy enrolling in a law school you can get into the Ivy League universities, but most students fail to realize that applying for some specific law school admission essays samples is essential. Many law schools are different and each has different requirements and in order to achieve a particular ranking, the best possible application will have to take full advantage of the very best available options. With this in mind, let's examine some of the common and effective essay writing samples that may be used to ensure your applications make it to your preferred law school.Science Essay Writing SampleThe objective of an applied science essay is to show how you have learned and applied knowledge about your chosen field. This involves taking an already researched topic and summarizing it, with an attention to detail. Your essay should always begin with the right foot forward and explain your interest in the chosen subject, as well as a clear and factual desc ription of the research, which is often included in your first paragraph.Medical Science Essay Writing SampleIn the medical professions, teaching the importance of developing self-awareness and helping others through study is one of the most important aspects of being a doctor. However, some students lack the opportunity to explore their ability and strength of character through field work or clinical assignments in the school curriculum. This presents the perfect opportunity to develop both this skill and further build self-confidence, thus making them better candidates for the legal profession.Legal Writing SampleIn every year at any law school admissions will present students with the opportunity to write an application essay. It is important to be aware of the different essay writing samples which each law school accepts, so that you do not end up being unsuccessful in law school admissions. You may choose to hire a professional to help you out with your essays, but if you feel that you don't have the time or ability to write a comprehensive essay, you can still use one of the many other free law school admission essay samples.